Could Starbucks Rebrand?

Starbucks is one of my favorite companies, and I probably would not be able to get through school with out it. While I am sitting in the corner by myself, typing my papers and sipping on my chai latte, I can’t help but think about what Starbucks could be in the future. I already see them branching out with more hot paninis, breakfast sandwiches, and even a new poached egg breakfast item.  I see the potential to make a switch from a quick stop on the way to work, to a place you come and socialize after your 9-5.

At my location, the majority of seating options consist of small tables that seat two people. Part of Starbuck’s rebranding process could include adding seating that accommodates larger groups. They may even add rooms that can be reserved for special meetings, away from the bustle of the busy store. Ultimately, this rebranding could result in adding one more item to the consumer’s basket, in grocery store terms. Instead of buying your lone grande mocha, you may buy a salad or wrap to enjoy with your best friend. Perhaps there are spaces for your children to color or watch TV while you do your work.


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